Choice Hotels International is currently underway expanding its Caribbean range of accommodations.With current projects under development in Anguilla, Dominica and the island of Haiti, Choice now has interest in additional developments in Jamaica.
Bill Clegg, regional vice president for brand performance and programs of Choice Hotels International, recently revealed the company’s interest in Jamaica at the recent Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Marketplace in The Bahamas.
Clegg identified Jamaica as one of the top five 2012 target markets for Choice Hotels, while also hinting interest in Aruba, Barbados, Puerto Rico, Trinidad and Tobago and the U.S. Virgin Islands.
The company is keen on offering its traditional economy and midscale brands, but a priority for Choice and the region is the new upscale Ascend Collection membership program for independent hotels which fall into the historic, boutique or unique categories.
“We are very keen on re-establishing our presence in Jamaica and driving more business to an already robust tourism destination within the region,” said Clegg, who recently spent a vacation on the island.
What do you think of the expansion of the Choice Hotels chain throughout the region?